Alain Primeau Appointed President of UAP: A Milestone in the Company’s Strategic Evolution

Source: UAP

UAP is pleased to announce the appointment of Alain Primeau as President, effective December 1st.

With more than 20 years of experience within the company, Alain brings a strong strategic vision, deep market understanding, and highly respected leadership across Canada.

A seasoned leader ready to drive UAP’s next chapter

This appointment represents an important milestone as UAP continues to evolve and accelerates its initiatives ahead of its 100th anniversary. Under Alain’s leadership, the company is poised to strengthen its national presence, expand its innovation efforts, and continue shaping the future of the automotive parts and service industry.

UAP extends its sincere congratulations to Alain on this well-deserved appointment, marking an exciting new chapter for the organization.